MicroStrategy’s $3 Billion Play: 0% Interest and Bitcoin Dreams
- Brett Hall
- Nov 25, 2024
- 4 min read
Updated: Nov 30, 2024

What happens when a company raises $3 billion in debt, offers investors a whopping 0% interest, and gets away with it? You get MicroStrategy, the poster child for financial audacity and Bitcoin obsession. By now, MicroStrategy has essentially become a publicly traded Bitcoin ETF disguised as a software company. Its strategy? Raise debt, buy Bitcoin, rinse, and repeat. The endgame? Well, that depends on Bitcoin’s price staying high enough to make this wild gamble work.
But why would anyone give them money with no interest? Let’s break down what’s happening here, what makes these bonds a hot commodity, and what could go terribly wrong if Bitcoin stops moonwalking. Whether this is financial genius or reckless gambling on steroids, one thing is clear—this story is as fascinating as it is nerve-wracking.
Bitcoin Dreams: Why MicroStrategy Raised $3 Billion
Let’s start with the basics. MicroStrategy, led by Bitcoin evangelist Michael Saylor, already holds about 252,000 Bitcoin. With a cost basis of $27,000 per coin, that’s $6.8 billion on the books. But at Bitcoin’s current price of $96,000, that stash is worth closer to $24 billion.
So why does a company sitting on billions in crypto assets need more money? Easy: they want to buy even more Bitcoin. Forget diversifying their portfolio or bolstering their software business; MicroStrategy is all-in on crypto. Their business model boils down to:
Raise debt.
Use the debt to buy Bitcoin.
Hold the Bitcoin and hope the price keeps climbing.
It’s a bold strategy, Cotton, but it’s been working—for now.
The 0% Bond Magic: Why Investors Are Biting
Here’s where things get interesting. MicroStrategy’s latest bonds come with a 0% interest rate. That’s right—investors are lending billions of dollars without earning a dime in interest. So why would anyone agree to this?
These bonds are convertible bonds, which means they can be converted into shares of MicroStrategy stock if certain conditions are met. Specifically, these bonds only convert if MicroStrategy’s stock price exceeds $672.40 per share—a 55% premium over today’s price of $421.
Think of these bonds as call options on steroids:
No Theta Decay: Unlike traditional call options, these bonds don’t lose value over time.
Liquidation Preference: If MicroStrategy goes bankrupt, bondholders get paid before shareholders.
Long Time Horizon: With a 2029 maturity date, these bonds offer a longer runway for Bitcoin’s price to rise.
It’s a bet that Bitcoin will keep climbing and that MicroStrategy’s stock price will follow suit.
Why MicroStrategy’s Bonds Make Sense for Some Investors
From an investor’s perspective, these bonds offer a unique blend of safety and upside potential. Here’s why:
Downside Protection: If Bitcoin crashes, bondholders still have liquidation preference, meaning they’ll get paid before equity holders if the company goes under.
Upside Participation: If Bitcoin soars and MicroStrategy’s stock price follows, bondholders can convert their bonds into shares at a steep discount, pocketing significant gains.
Regulatory Benefits: Unlike directly buying Bitcoin, these bonds can be held in traditional investment accounts like 401(k)s, making them accessible to institutional investors.
Of course, the 55% premium means investors are betting on significant price appreciation. If Bitcoin stagnates or falls, these bonds could become dead weight.
Bitcoin’s Role: The Ultimate Wild Card
The success of MicroStrategy’s strategy hinges entirely on Bitcoin’s price. Let’s play out two scenarios:
Bitcoin Goes to the Moon: If Bitcoin hits $200,000 or more, MicroStrategy’s assets would skyrocket in value, and its stock price would likely follow. Bondholders would convert their bonds into shares, and everyone wins.
Bitcoin Crashes: If Bitcoin drops below $27,000 (MicroStrategy’s cost basis), the company’s equity could evaporate. Paying back debt would become a challenge, and the stock price could plummet.
Bitcoin’s volatility is both a blessing and a curse. On the upside, it creates massive potential for gains. On the downside, it makes the entire strategy precarious.
The Zero Percent Bond Gamble: A Closer Look
MicroStrategy’s $3 billion bond issuance is essentially a financial Swiss Army knife. Here’s how it works:
Zero Interest: The company doesn’t have to pay bondholders anything until 2029 unless the bonds convert to stock.
Conversion Trigger: The bonds only convert to stock if MicroStrategy’s share price exceeds $672.40. If it doesn’t, bondholders simply get their principal back in 2029.
Volatility Play: By tying bond conversion to stock performance, MicroStrategy is effectively selling a long-dated call option on its stock price.
For investors, it’s an opportunity to bet on Bitcoin without directly holding the asset. For MicroStrategy, it’s a way to raise capital without immediate repayment obligations.
What Could Go Wrong?
Let’s talk about the risks. MicroStrategy’s entire strategy hinges on Bitcoin maintaining its upward trajectory. If Bitcoin enters another crypto winter (remember 2018?), things could get ugly. Here’s how:
Asset Devaluation: If Bitcoin’s price drops significantly, the value of MicroStrategy’s assets would plummet, erasing much of its equity.
Debt Repayment Challenges: The company’s bonds start maturing in 2027. If Bitcoin prices are low, refinancing or repaying these debts could become a nightmare.
Stock Dilution: To raise cash, MicroStrategy might issue more shares, diluting existing shareholders and further depressing the stock price.
The biggest risk is a prolonged period of low Bitcoin prices. If Bitcoin trades below $27,000 for several years, MicroStrategy’s financial position could become untenable.
The Long-Term Outlook: Boom or Bust?
Here’s a look at MicroStrategy’s debt timeline:
2027: $1 billion in bonds mature.
2028: Another $1 billion comes due.
2029: The $3 billion in zero-interest bonds mature.
If Bitcoin remains above $35,000, MicroStrategy should be able to manage its debts without much trouble. But if Bitcoin crashes or stagnates, the company could face serious challenges.
Genius or Gambling?
MicroStrategy’s strategy is nothing short of audacious. It’s betting everything—its cash flow, its debt capacity, its very existence—on Bitcoin. If Bitcoin continues its meteoric rise, MicroStrategy could become one of the most valuable companies on the planet. But if Bitcoin stumbles, the fallout could be catastrophic.
For now, the company seems insulated from immediate danger. Its debt maturities are years away, and Bitcoin’s current price provides plenty of breathing room. But as those bonds start coming due in the late 2020s, the stakes will rise dramatically.
Whether you view this as financial genius or reckless gambling, one thing is clear: MicroStrategy is playing the ultimate high-stakes game. If you’re considering investing in the company—or its bonds—make sure you’re ready for a rollercoaster ride. Until then, keep an eye on Bitcoin’s price, and maybe don’t put your life savings into a zero-percent bond. Just a thought.
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